Lisa Gregory, has been a top producing, trusted Realtor serving San Diego county since 1994. By keeping up with the latest trends and market conditions of coastal North County and the surrounding areas, Lisa is able to educate her clients, offer guidance and provide top notch service. By implementing innovative marketing and a highly personalized approach Lisa is able to make buyers and sellers real estate goals attainable. From first time homebuyers, sellers, veterans to seasoned investors Lisa will work effectively to make the home buying or selling a rewarding experience. She understands that this will be one of the most important decisions you will ever make and her goal is to give you every possible advantage and make the process as smooth as possible. In 2006 Lisa enhanced her business by bringing her daughter, Crystal Hermanson, onto her team. Lisa’s extensive real estate knowledge combined with Crystal’s experience in mortgage banking and project management ensure that every detail of the transaction is handled with care, professionalism and concern. A dynamic duo formed and their partnership has proven to be beneficial for their wide range of clientele. Lisa takes pride in knowing local inventory and the ever-changing markets. She actively tours properties and monitors sales data. Buyers and sellers benefit from Lisa’s dynamic reputation within the community. Maintaining a trusting relationship with fellow agents, builders and developers is a key to her success. Many sales occur through personal contacts and Lisa has earned the respect of colleagues and clients alike. Lisa’s business has been built on the loyalty of her clients through referrals. This comes from many years of proven results, close interaction, listening, nurturing, educating and negotiating skills. Understanding that no two clients’ needs or goals are the same and executing a plan that will deliver the results they desire. Lisa is discrete and takes being a trusted advisor very seriously. Her innate ability to negotiate and successfully overcome obstacles have been the foundation of her many years of award winning residential sales. She works for her clients’ best interest at all times, before, during and long after the sale closes.